Roadie Tuner: The Guitar Tuner Success Story From Lebanon

“I’ve always had two opposite sides to my personality,” says Bassam Jalgha, 32, co-founder of Band Industries. “One side is […]

Published on February 11, 2019

“I’ve always had two opposite sides to my personality,” says Bassam Jalgha, 32, co-founder of Band Industries. “One side is very creative and artistic, the other is very rational. All my life I have been trying to find a good balance between both.

I started playing oud when I was 12 years old. Music is very important to me because it allows me to express the artistic part of my personality. I even wanted to become a musician, but my parents encouraged me to get a ‘real’ job such as a lawyer, engineer or doctor. So, I studied engineering at the American University of Beirut (AUB); it ended up being a good thing because I discovered my other passion: robotics. And this is what allowed me to merge my creative and rational mindsets.

See, what happened is that back in 2008, I took the control system design course at AUB, where we learned how to automate things. This is when I got the idea to create a device that would automatically tune my oud.

I always struggled to tune my instrument; I had to wait for the weekly visit of my teacher to do it properly, which meant that the sound was off in between his visits. I can totally relate to someone who wants to quit music because of this struggle.

The idea stayed in my mind, so one year later I applied to and got selected by the Stars of Science TV show, where I worked on my project for four months. I won first place and received $300,000 to build a prototype.”

See, what happened is that back in 2008, I took the control system design course at AUB, where we learned how to automate things. This is when I got the idea to create a device that would automatically tune my oud.

I always struggled to tune my instrument; I had to wait for the weekly visit of my teacher to do it properly, which meant that the sound was off in between his visits. I can totally relate to someone who wants to quit music because of this struggle.

The idea stayed in my mind, so one year later I applied to and got selected by the Stars of Science TV show, where I worked on my project for four months. I won first place and received $300,000 to build a prototype.”

Mid-2016, things accelerated, as Berytech came on board as their first investor, with a seed investment of $1.5 million.

“Berytech Fund II’s investment allowed us to grow our team, to work on the second generation of our products, to increase our marketing operations and expand internationally,” says Hassane.

“We invested in the team: we believe in their potential to execute things and we liked that they integrated software with hardware,” explains Paul Chucrallah, Managing Director at Berytech Fund II.

The team also orchestrated a crowdfunding campaign to launch Roadie 2. “We raised more than half a million dollars in 39 days”, explains Hassane. “It hit the market in 2017 and is now available in 80 countries all over the world. Roadie Bass was launched in April 2018. Our products are available online and in retailers based mostly in Europe and in the United States.”